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Alex Thomson does it again for his sponsors

March 4th, 2014 Comments off

Alex has totally nailed what it takes to get a decent sponsorship – and his long term agreement with Hugo Boss is testament to this. Watch this video where he once again does some crazy stuff and in the process ruins a perfectly good suit!

These stunts are more than just fun – they are serious attempts to maximise brand awareness through social media and they work!

Kudos to you Alex!

Categories: Arthur, Sailing Tags: , ,