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Posts Tagged ‘imoca’

Alex Thomson does it again for his sponsors

March 4th, 2014 Comments off

Alex has totally nailed what it takes to get a decent sponsorship – and his long term agreement with Hugo Boss is testament to this. Watch this video where he once again does some crazy stuff and in the process ruins a perfectly good suit!

These stunts are more than just fun – they are serious attempts to maximise brand awareness through social media and they work!

Kudos to you Alex!

Categories: Arthur, Sailing Tags: , ,

The Amazing new IMOCA 60 boats

October 10th, 2012 No comments

The IMOCA 60 class has always been a hotbed for development but I have to say these latest shots from Christophe Launay (arguably one of the best sailing photographers around) are just stunning and show what a great boat the “new” Hugo Boss is.¬† It’s not actually new – more like revamped – but what a stunning boat!

Stunning shot of Hugo Boss on a plane - I live for sailing like this!

Stunning shot of Hugo Boss on a plane - I live for sailing like this!

But they do get wet these boats.  Around the world in these conditions?  Crazy way to have fun!

But they do get wet these boats. Around the world in these conditions? Crazy way to have fun!

 

Categories: Arthur, Sailing Tags: ,