Alex Thomson does it again for his sponsors
March 4th, 2014
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Alex has totally nailed what it takes to get a decent sponsorship – and his long term agreement with Hugo Boss is testament to this. Watch this video where he once again does some crazy stuff and in the process ruins a perfectly good suit!
These stunts are more than just fun – they are serious attempts to maximise brand awareness through social media and they work!
Kudos to you Alex!
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